It's good to know that "blahblah: a novel" is a pet peeve for someone else. And I actually have seen a few things here in the states that are labeled "Raisin D'Etre: A Cereal" or some such. What kills me is when it's something like "Vampire Mafiosi Bikini Sluts of Mars: A Novel." As though that would be a field guide.

Trojan as a brand name - I don't think it's the classical reference so much as it is the fact that a guy buying a box will automatically associate the word "horse."